Publisher/GM (May 2021 - Present)

I oversee all operations for MASSterList, a free daily newsletter covering politics and policy in Massachusetts. In this role, I am directly responsible for planning and delivering revenue targets across display and classified advertising. Key duties include account development, media planning, rate card enforcement, and billing management. I also drive product innovation, marketing, audience analytics, and circulation management.

ACHIEVEMENTS

• Sales revenue growth of 205% (year-over-year)

• Subscription growth of 56% (year-over-year)

• Launch of self-service classified ordering system