Dream on

Publisher/GM (May 2021 - Present)

I oversee all operations for MASSterList, a free daily newsletter covering politics and policy in Massachusetts. In this role, I am directly responsible for planning and delivering revenue targets across display and classified advertising. Key duties include account development, media planning, rate card enforcement, and billing management. I also drive product innovation, marketing, audience analytics, and circulation management.

ACHIEVEMENTS

• Sales revenue growth of 205% (year-over-year)

• Subscription growth of 56% (year-over-year)

• Launch of self-service classified ordering system

Events Director (May 2021 - Present)

I liaison with ownership and editorial stakeholders to develop thought-leadership programming around policy issues of interest to the State House News Service’s influential government-facing readership. From pitch to launch, and to the successful close of an event, I project manage all aspects of the experiential process. Responsibilities include marketing design and implementation, sponsorship development and outreach, ticketing, catering, venue setup, and day-of program operations.

PARTNERS